Branding for the partnership marketing platform RevenueLab

RevenueLab is a marketing partnership platform that connects iGaming brands with webmasters who drive traffic to these brands. Our task was to develop a visual identity for the platform targeted at a Western audience and to create a cohesive identity for the company’s secondary brand, CPA Lab. The challenge was to highlight the shared foundation of the two brands while emphasizing their unique identities.

RevenueLab is the company’s primary platform and operates on a revenue share financial model. It has already established a strong reputation in the market.

CPA Lab, the company’s new platform, follows a CPA (cost per action) financial model. Since this is a new brand, we needed to ensure it inherited the credibility of the established RevenueLab brand. Developing two interconnected identities that balanced their similarities and differences was a unique challenge. We began by defining the character of each brand.

RevenueLab is experienced, serious-minded, and highly competent. It focuses on analysis, optimization, and solving complex problems related to high revenue and risk. In developing the brand’s identity, we opted for simplicity and muted colors. For the visual identifier, we chose a grid of dots, with abstract shapes referencing the analytical and complex nature of the service.

We also focused on brand merchandise, as it is highly sought after at exhibitions and client meetings.

CPA Lab is young and creative, yet draws on the skills and experience inherited from RevenueLab. It assists webmasters by offering services and advice.

For CPA Lab’s identity, we expanded on the main brand’s grid of dots, transforming it into larger, computer-generated 3D shapes. Bold colors and dynamic forms reflect the competitive environment and the nature of the market.

3D graphics don’t work for all branded items, so we also used 2D graphics, positioned similarly on a grid of dots. We incorporated color gradients to further emphasize the distinction between CPA Lab and its more serious counterpart, RevenueLab.